Most of what I know about AI in marketing, I learned by shipping it.

How I got here.

I started in marketing as an intern at Avast in Czechia, which taught me early that a channel is only as good as the thinking behind it. A few years later I moved to Malaysia and spent five years at Agile Dynamics Solutions running enterprise demand generation for Microsoft Dynamics 365 across APAC, in Malaysia, Singapore, Cambodia, Vietnam and Australia, where the sales cycles were long, the buyers were technical, and there was no room for marketing that could not be tied to pipeline.

Alongside that I advised enterprises rolling out Dynamics 365, which is where I learned how differently marketing behaves when it has to survive an implementation, a procurement cycle, and a sceptical internal team.

From 2021 I advised a handful of US small businesses in solar, auto services and home services on SEO and paid acquisition, running the audits, setting the strategy across Google, Microsoft, LinkedIn and Meta Ads, building their paid account structures and helping with website updates, messaging and positioning, then staying on for a few months to review their teams' work. They found me through my YouTube channel and my blog, and that work is what brought me to DocuClipper.

I ran that blog, B2BDigitalMarketers.com, from 2020 to 2025. The domain has since expired and is no longer mine, so nothing published there now comes from me.

Then came B2B SaaS. At DocuClipper I built and led the inbound engine with a team of two, which meant every decision had to be the right one, because there was no capacity for a bad quarter, and that constraint is the best thing that ever happened to my judgment about what actually moves a number.

In September 2023 I founded ProfitOutreach, an AI tool that writes personalized cold emails and LinkedIn messages for sales teams, with a free tier and paid plans, and I later hired its first developer. Most of the customers came from my own LinkedIn, outreach, Reddit and some SEO, and I grew it to about 20 signups a day on average. It was doing okay until Claude Code and Codex came along and could do the job much better, so I stopped it on May 1, 2025.

Now I own growth at ZIK Analytics, where I lead a team of eleven, three of them managers. At ZIK I rebuilt the tracking first, and the paid account then turned profitable. Across DocuClipper and ZIK most of my marketing has gone into the US, the UK, the EU and other tier-1 markets such as Australia, across paid, SEO, lifecycle and the website, after the APAC years at Agile Dynamics Solutions. A real part of my week goes to AI search, working out how a product gets found and cited inside answer engines, and that work, with the AI-supported workflows behind it, is most of what I write about here. I also build the AI agents my team works with: a content pipeline in Claude Code that runs from keyword research to a published, internally linked page, a Google Ads auditor that reads real conversion data, and two email agents that propose changes a person approves before anything changes.