About me

I’m Eduard Dziak, a growth marketing leader based in Kuala Lumpur. For more than eight years, I have worked across paid acquisition, SEO, content, lifecycle marketing, websites, conversion, attribution, and reporting.

My work has consistently involved connecting things that are often treated separately: channels and commercial outcomes, data and decisions, tools and the people expected to use them.

Why I write about AI and marketing

My experience with AI adoption is specifically within marketing. I have been building AI-supported marketing workflows and helping a marketing team work through practical questions: where AI improves the work, where it creates new risks, what needs human review, and what the team still needs to own.

That is the perspective behind this website. I am interested in what happens after the first experiment, when a useful idea needs to become a repeatable workflow that people can understand, trust, and measure.

The wider marketing system

AI does not operate separately from the rest of marketing. Its value depends on the inputs it receives, the workflow around it, the quality standards applied to it, and the outcome the team is trying to improve.

That is why I also write about growth systems and measurement: paid acquisition, organic growth, content, lifecycle, conversion, attribution, and reporting. These areas work better when they are connected around shared marketing and commercial outcomes.

What you will find here

This is a place for practical thinking grounded in real marketing work. I prefer useful systems over novelty, clear judgment over hype, and honest lessons about what does and does not hold up beyond the first test.

You can read the blog or get in touch if you would like to compare notes.