Most of what I know about AI in marketing, I learned by shipping it.

How I got here.

I started in marketing as an intern at Avast in Czechia, which taught me early that a channel is only as good as the thinking behind it. A few years later I moved to Malaysia and spent five years at Agile Dynamics Solutions doing enterprise demand generation for Microsoft Dynamics implementations across Malaysia, Cambodia, and Australia — long sales cycles, technical buyers, and no room for marketing that could not be tied to pipeline.

Alongside that I consulted on Dynamics 365 rollouts, which is where I learned how differently marketing behaves when it has to survive an implementation, a procurement cycle, and a sceptical internal team.

Then came B2B SaaS. At DocuClipper I built and led the inbound engine with a team of two, which meant every decision had to be the right one — there was no capacity for a bad quarter. That constraint is the best thing that ever happened to my judgment about what actually moves a number.

Now I own growth at ZIK Analytics, where a real part of my week is spent on AI search — figuring out how a product gets found and cited inside answer engines rather than ranked in a list of links. That work, and the AI-supported workflows behind it, is most of what I write about here.